About us

Roots & Hoods was born from one simple idea: where you come from matters.

Your city. Your hood. Your roots. They shape who you are, how you move, and how you see the world. Roots & Hoods exists to celebrate that identity - not as a trend, but as something you carry with you every day.

We create apparel inspired by cities, neighborhoods, and countries around the world. Each piece is designed as a statement of pride. A quiet way of saying: this is where I’m from.

Roots & Hoods stands at the intersection of heritage and street culture. Our designs are clean, bold, and intentional, allowing the place itself to speak. No noise. No hype. Just identity, worn with confidence.

This is not fast fashion. This is personal.

Whether your roots are local or global, familiar or far away: they’re yours. And your hood is part of your story.

Wear it with pride. Roots & Hoods From where you’re from.